Farah Kim's Articles on Martech Zone

Total articles: 1
Photo of Farah Kim

Farah Kim

Farah Kim is a human-centric product marketer who specializes in simplifying complex information into actionable insights for business audiences. She is fascinated with data management and aims to help businesses overcome operational inefficiencies caused by ineffective data management practices.
  • CRM and Data PlatformsMarketing Data Quality and Data-Driven Marketing
    Farah KimJun 14, 2022

    Marketing Needs Quality Data to be Data-Driven – Struggles & Solutions

    Marketers are under extreme pressure to be data-driven. Yet, you won’t find marketers talking about poor data quality or questioning the lack of data management and data ownership within their organizations. Instead, they strive to be data-driven with bad data. Tragic irony!  For most marketers, problems like incomplete data, typos, and duplicates are not even recognized as a problem. They’d…

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.