Farah Kim

Farah Kim is a human-centric product marketer who specializes in simplifying complex information into actionable insights for business audiences. She is fascinated with data management and aims to help businesses overcome operational inefficiencies caused by ineffective data management practices.
  • CRM and Data PlatformsMarketing Data Quality and Data-Driven Marketing

    Marketing Needs Quality Data to be Data-Driven – Struggles & Solutions

    Marketers are under extreme pressure to be data-driven. Yet, you won’t find marketers talking about poor data quality or questioning the lack of data management and data ownership within their organizations. Instead, they strive to be data-driven with bad data. Tragic irony!  For most marketers, problems like incomplete data, typos, and duplicates are not even recognized as a problem. They’d…

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