Gregg Ames's Articles on Martech Zone
Total articles: 1
Gregg Ames
Gregg Ames is the Chief Commercial Officer at Act-On Software, a growth marketing automation platform in Portland, Oregon. In his role, he is responsible for Act-On’s go-to-market and holistic sales strategy. Gregg is passionate about curating and delivering superior customer experiences that delight and resonate with the end-user. He brings more than 25 years of experience in SaaS and MarTech organizations, having held senior roles at Oracle, Kibo Commerce, Conversica, and Turning.
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CRM and Data PlatformsGregg AmesFeb 8, 2022
Why You and Your Customer Should Act Like a Married Couple in 2022
Customer retention is good for business. Nurturing customers is an easier process than attracting new ones, and satisfied customers are far more likely to make repeat purchases. Maintaining strong customer relationships not only benefits your organization’s bottom line, but it also negates some of the effects felt from new regulations on data collection such as Google’s impending ban on third-party…