Why You and Your Customer Should Act Like a Married Couple in 2022

Customer retention is good for business. Nurturing customers is an easier process than attracting new ones, and satisfied customers are far more likely to make repeat purchases. Maintaining strong customer relationships not only benefits your organization’s bottom line, but it also negates some of the effects felt from new regulations on data collection such as Google’s impending ban on third-party cookies. A 5% increase in customer retention correlates with at least a 25% increase in