George Corugedo's Articles on Martech Zone

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George Corugedo

George Corugedo

A mathematician and seasoned technology executive, George Corugedo has over 20 years of business and technical expertise. As Co-founder and CTO of RedPoint Global, George is responsible for leading the development of RedPoint’s data management and customer engagement solutions. He holds a B.S. and a B.A. in Geology & Mathematics, respectively, from the University of Miami, and an M.S. in Applied Mathematics from the University of Arizona.
  • CRM and Data Platforms
    Myth of the DMP (Data Management Platform)
    George CorugedoJul 11, 2016

    The Myth of the DMP in Marketing

    Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. They say we can have a golden record for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem is that it’s just…

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