Greg Wise's Articles on Martech Zone

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Greg Wise

Greg Wise is the Co-Founder and Chief Customer Officer at OneScreen.ai, committed to revolutionizing out-of-home advertising for marketing agencies and brands. With a strong track record of driving business growth and innovation, he specializes in modernizing traditional industries through technology and strategic leadership. Before co-founding OneScreen.ai, Greg was a founding member of HubSpot’s eCommerce team in 2010, playing a key role in shaping the rise of inbound marketing. His expertise and leadership continue to shape the future of out-of-home advertising, positioning OneScreen.ai at the forefront of industry transformation.

Greg WiseApr 22, 2026

The CFO’s Veto: Solving the “Confidence Gap” in Brand Marketing

Every seasoned marketer is currently living under a state of siege. The mandate from above is relentless and singular: Fix the funnel. You are being squeezed from every direction – rising customer acquisition costs, platform volatility, and a leadership team…

The CFO’s Veto: Solving the “Confidence Gap” in Brand Marketing

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