Hanna Johnson's Articles on Martech Zone
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Marketing Tools
Dig Deeper Into Your Survey Results: Cross Tab and Filter Analysis
I do Social Media Marketing for SurveyMonkey, so I’m a big proponent of using online surveys to reach out to your customers to make better more strategic business decisions. You can get a lot of insight from a simple survey, especially when you know something about creating and analyzing it. Writing and designing a good survey is an important part…
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Customer Data Platforms
Top 5 Tips for Survey Greatness
There is a simple truth presented by the Internet era: Soliciting feedback and gaining insight into your customer base and target market is easy. This can be a wonderful fact or a fear-inducing one, depending on who you are and what you’re looking for feedback about, but if you’re in the market to connect with your base to get their…
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Customer Data Platforms
Who’s Answering Your Survey? Validation Made Simple
Soliciting consumer feedback before, during, and after launching a new business venture is a great way to figure out how you measure up in the eyes of your customers. You never want to assume you know how your target market (30 to 45-year-old working mothers, for example) feels about what you’re doing, especially since it’s so easy to ask them…
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Social Media & Influencer Marketing
4 Tips For Businesses To Better “Socialize” On Social Media
If you’re reading Martech Zone, chances are someone has clued you in already to the fact that it’s going to be more critical than ever to get your business social this year. A recent survey revealed that 40% of small to midsized business decision-makers plan to use social media in 2012. GrowBiz Media I recently heard a guest on Business…
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Customer Data Platforms
What Is Concept Testing?
Concept testing is a process used to evaluate a new idea or concept with the target audience to understand how well it resonates with them. The primary goal of concept testing is to validate the concept or idea and to identify any potential issues or areas for improvement before investing significant time and resources in further development. Here are some…
