Hanna Johnson's Articles on Martech Zone
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Dig Deeper Into Your Survey Results: Cross Tab and Filter Analysis
I do Social Media Marketing for SurveyMonkey , so I’m a big proponent of using online surveys to reach out to your customers to make better more strategic business decisions. You can get a lot of insight from a simple…
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Top 5 Tips for Survey Greatness
There is a simple truth presented by the Internet era: Soliciting feedback and gaining insight into your customer base and target market is easy. This can be a wonderful fact or a fear-inducing one, depending on who you are and…
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Who’s Answering Your Survey? Validation Made Simple
Soliciting consumer feedback before, during, and after launching a new business venture is a great way to figure out how you measure up in the eyes of your customers. You never want to assume you know how your target market…
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4 Tips For Businesses To Better “Socialize” On Social Media
If you’re reading Martech Zone , chances are someone has clued you in already to the fact that it’s going to be more critical than ever to get your business social this year. A recent survey revealed that 40% of…
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What Is Concept Testing?
Concept testing is a process used to evaluate a new idea or concept with the target audience to understand how well it resonates with them. The primary goal of concept testing is to validate the concept or idea and to…
