5 Ways to Strengthen Process without Compromising Creativity

Marketers and creatives can get a little skittish when talk of process comes up. This should come as no surprise. After all, we hire them for their ability to be original, imaginative, and even unconventional. We want them to think freely, get us off the beaten path, and build an innovative brand that stands out in a crowded marketplace. We can’t then turn around and expect our creatives to be highly structured, process-oriented rule followers