Heidi Melin's Articles on Martech Zone

Total articles: 1
Heidi Melin

Heidi Melin

Heidi is the Chief Marketing Officer for Workfront. Heidi is a high-energy, results-oriented senior executive leader and advisor with more than twenty years of experience in developing and executing go-to-market and marketing strategies that drive growth.
  • Marketing Toolsstrengthen process without compromising creativity
    Heidi MelinFeb 11, 2020

    5 Ways to Strengthen Process without Compromising Creativity

    Marketers and creatives can get a little skittish when talk of process comes up. This should come as no surprise. After all, we hire them for their ability to be original, imaginative, and even unconventional. We want them to think freely, get us off the beaten path, and build an innovative brand that stands out in a crowded marketplace. We…

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