Ivan Baidin's Articles on Martech Zone
Total articles: 1
Ivan Baidin
Ivan Baidin is the lead behind Travelpayouts and has over 10 years of experience in the travel industry. Besides strategic planning and setting targets for developers, Ivan also attracts new partners and advertisers to the network. He is an expert on increasing conversion rates and entering foreign markets. Ivan has been mentioned in many reputable media, such as Entrepreneur, Forbes, and others.
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Advertising TechnologyIvan BaidinMar 2, 2022
Three Models For Travel Industry Advertising: CPA, PPC, and CPM
If you want to succeed in a highly competitive industry like travel, you need to choose an advertising strategy that is aligned with your business’ goals and priorities. Fortunately, there are a lot of strategies on how to promote your brand online. We decided to compare the most popular of them and evaluate their pros and cons. To be honest,…