Jason Cottrell's Articles on Martech Zone
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Content Marketing
Composable: Delivering on the Personalization Promise
The promise of personalization has failed. For years we’ve been hearing about its incredible benefits, and marketers looking to capitalize on it have bought into pricey and technically complicated solutions, only to discover too late that, for most, the promise of personalization is little more than smoke and mirrors. The problem starts with how personalization has been viewed. Positioned as…