Jason Cottrell's Articles on Martech Zone

Total articles: 1
Jason Cottrell

Jason Cottrell

Jason Cottrell is Founder and CEO of Myplanet, a software design studio that specializes in creating digital experience platforms for omnichannel retailers, e-commerce companies, telecom, grocery, and other global brands.
  • Content MarketingComposable by Myplanet - Personalization Framework for Ecommerce
    Jason CottrellApr 20, 2021

    Composable: Delivering on the Personalization Promise

    The promise of personalization has failed. For years we’ve been hearing about its incredible benefits, and marketers looking to capitalize on it have bought into pricey and technically complicated solutions, only to discover too late that, for most, the promise of personalization is little more than smoke and mirrors.  The problem starts with how personalization has been viewed. Positioned as…

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