Jason Cottrell is Founder and CEO of Myplanet, a software design studio that specializes in creating digital experience platforms for omnichannel retailers, ecommerce companies, telecom, grocery, and other global brands.
The promise of personalization has failed. For years we’ve been hearing about its incredible benefits, and marketers looking to capitalize on it have bought into pricey and technically complicated solutions, only to discover too late that, for most, the promise of personalization is little more than smoke and mirrors. The problem starts with how personalization has been viewed. Positioned as a business solution, it’s been framed through the lens of solving business needs when really
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