Jen Gold's Articles on Martech Zone
Total articles: 1
Jen Gold
Jen Gold leads Product Marketing for Arity's Marketing Solutions product line, where she oversees go-to-market activities for telematics-based offerings for marketers. Prior to Arity, Jen ran the Product Marketing organization at MediaMath where she focused on launching and expanding new solutions in the programmatic marketing space. Jen's experience includes Product, Marketing, Content and Business Development roles for companies of all sizes and verticals. During her time at TripAdvisor, Pearson, Barnes & Noble, The New York Times and numerous startups, she helped guide digital expansion, created and executed product roadmaps, and implemented strategies to build market share and brand awareness. Jen graduated from the University of Pennsylvania and lives with her family in Massachusetts.
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Mobile and Tablet Marketing
Jen GoldJun 16, 2023
Unlocking Precision and Insight: The Benefits of Private Marketplaces
Like it or not, marketers must get used to the idea of a cookie-less, post-Mobile Ad ID (MAID) future — and develop new strategies accordingly. Traditional audience targeting methods are quickly becoming archaic as tech giants like Google and Apple respond to consumer and regulatory pressure to bolster user privacy. Cookie deprecation in Chrome is on the horizon while Apple’s…