John-Henry Scherck's Articles on Martech Zone
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Marketing Infographics
3 B2B Sales Principles That Your Strategy Must Incorporate Today
Sales, as an industry, is rapidly evolving. Sales teams have always been able to make incremental tactical improvements in their process, but in the last few years, sales has entered a new era fueled by technology, analysis and a dramatic change in buyer behavior. Sales managers have put a new focus on using technology to measure sales rep activity and…