John-Henry Scherck's Articles on Martech Zone
Total articles: 1
John-Henry Scherck
John-Henry is the Growth Marketing Manager for DocSend. He is a B2B SaaS marketer specializing in search engine optimization, competitive intelligence, WordPress, analytics, content, lead generation and conversion.
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Sales Enablement, Automation, and Performance
John-Henry ScherckAug 17, 2016
3 B2B Sales Principles That Your Strategy Must Incorporate
The sales industry is rapidly evolving. Sales teams have consistently been able to make incremental tactical improvements to their processes. Still, in the last few years, sales have entered a new era fueled by technology, analysis, and a dramatic change in buyer behavior. Sales managers have placed a new focus on utilizing technology to measure sales representative activity and enhance…