- Advertising Technology
Google’s SameSite Upgrade Reinforces Why Publishers Need to Move Beyond Cookies for Audience Targeting
The launch of Google’s SameSite Upgrade in Chrome 80 on Tuesday, Feb. 4 signals yet another nail in the coffin for third-party browser cookies. Following on the heels of Firefox and Safari, which have already blocked third-party cookies by default, and Chrome’s existing cookie warning, the SameSite upgrade further clamps down on the use of effective third-party cookies for audience…
- Advertising Technology
Bypassing the Blockers: How to Get Your Ads Seen, Clicked On, and Acted Upon
In today’s marketing landscape, there are more media channels than ever before. On the positive side, that means more opportunities to get your message out. On the downside, there’s more competition than ever to capture audience attention. The proliferation of media means more ads, and those ads are more intrusive. It’s not just a print ad, a TV or radio…