AdTech,

Bypassing the Blockers: How to Get Your Ads Seen, Clicked On, and Acted Upon

In today’s marketing landscape, there are more media channels than ever before. On the positive side, that means more opportunities to get your message out. On the downside, there’s more competition than ever to capture audience attention. The proliferation of media means more ads, and those ads are more intrusive. It’s not just a print ad, a TV or radio commercial. It’s full-page online pop-up ads that make you find the elusive “X” to remove them, auto-play videos to be endured before seeing desired content, banner ads that show up everywhere, and ads that even

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