Jeremy Levy's Articles on Martech Zone

Jeremy Levy

Jeremy Levy co-founded Indicative with friend and social media pioneer Andrew Weinrich after finding the need for quality customer data while running MeetMoi, a location-based dating app they sold to Match.com. The duo also founded Xtify, a mobile notification tool they sold to IBM.
  • Analytics & TestingMastering Freemium Conversion Using Product Analytics

    Mastering Freemium Conversion Means Getting Serious About Product Analytics

    Whether you’re talking Rollercoaster Tycoon or Dropbox, freemium offerings continue to be a common way to attract new users to consumer and enterprise software products alike. Once onboarded to the free platform, some users will eventually convert to paid plans, while many more will stay in the free tier, content with whichever features they can access. Research on the topics of freemium conversion and…

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