Jenn Lisak Golding's Articles on Martech Zone

Jenn Lisak Golding

Jenn Lisak Golding is President and CEO of Sapphire Strategy, a digital agency that blends rich data with experienced-back intuition to help B2B brands win more customers and multiply their marketing ROI. An award-winning strategist, Jenn developed the Sapphire Lifecycle Model: an evidence-based audit tool and blueprint for high-performing marketing investments.
  • Lifecycle Marketing

    The Ecosystem of Lifecycle Marketing: A Detailed Analysis

    Lead generation and conversion have become paramount in today's fast-paced, hyper-competitive business landscape. Customer loyalties are increasingly fleeting, making it crucial for businesses to understand the intricacies of the lifecycle marketing ecosystem. This article delves into the key insights provided…

  • its all about images infographic cutoff

    It’s All About the Images

    Every few weeks or so I'm bugging my boss to refill the stock photo budget. There's not a piece of content we distribute for ourselves or our clients that doesn't have some kind of representative image, graphic, or custom graphic…

  • B2BInternetStatistics

    Where to Focus Your B2B Marketing

    Econsultancy just released their August 2011 report of B2B Internet Statistics, detailing the most recent finds on online marketing, e-commerce, the Internet, and related digital media. While the report offers a lot of great findings, here are some interesting statistics…

  • Questions

    Q&A: Reinventing Business Forums

    Over the past year, various question and answer interfaces have been popping up across the Internet, including Quora , Opinionaided , and LinkedIn Answers . The concept of Q&A isn't a new one, but the application has shifted from general…

  • The Domino Project: Trust Yourself Writing Challenge

    As a fan of The Domino Project , I will be taking part in the Trust Yourself Writing Challenge , which is an "online initiative and 30-day writing challenge that encourages you to look within and trust yourself." Each day, I…

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