Jenn Lisak Golding's Articles on Martech Zone

Jenn Lisak Golding

Jenn Lisak Golding is President and CEO of Sapphire Strategy, a digital agency that blends rich data with experienced-back intuition to help B2B brands win more customers and multiply their marketing ROI. An award-winning strategist, Jenn developed the Sapphire Lifecycle Model: an evidence-based audit tool and blueprint for high-performing marketing investments.
  • Less form fields increases conversions

    Why Having Less Form Fields Drives Conversions

    When it comes to driving conversions, the design and structure of forms on websites play a critical role. Forms are essential for capturing information, but it’s widely known that web users have a strong aversion to filling them out. Therefore, optimizing form length and design is paramount in improving user experience and increasing conversion rates. Research from Formstack shows that…

  • Lifecycle Marketing

    The Ecosystem of Lifecycle Marketing: A Detailed Analysis

    Lead generation and conversion have become paramount in today’s fast-paced, hyper-competitive business landscape. Customer loyalties are increasingly fleeting, making it crucial for businesses to understand the intricacies of the lifecycle marketing ecosystem. This article delves into the key insights provided by the infographic to shed light on this vital aspect of sales and marketing. Lead Generation and Conversion Generating and…

  • Adtivity

    Adtivity: Improve the Impact of your Social Media Ads

    Over time, marketers have developed unique and innovative methods to generate leads. But online ads still retain a dominant position in the marketplace. Appssavvy’s study, “Social Activity Index – Measuring the Effectiveness of Social Advertising” conducted in April 2011, reveals that advertising integrated into social activities that is spread across social games, applications, and web sites is 11 times more…

  • its all about images infographic cutoff

    It’s All About the Images

    Every few weeks or so I’m bugging my boss to refill the stock photo budget. There’s not a piece of content we distribute for ourselves or our clients that doesn’t have some kind of representative image, graphic, or custom graphic assigned to it. We know, on Martech Zone, that when we select a great image to get our point across,…

  • B2BInternetStatistics

    Where to Focus Your B2B Marketing

    Econsultancy just released their August 2011 report of B2B Internet Statistics, detailing the most recent finds on online marketing, e-commerce, the Internet, and related digital media. While the report offers a lot of great findings, here are some interesting statistics that really stood out: Industry events and tradeshows remain critical for B2B marketers. In 2010, 85% of marketers invested in event…

  • Mobile Themes

    Create Mobile Themes with WPtouch Pro

    1.webp” alt=”” width=”300″ height=”256″ /> In a fast moving world, it’s important that your site is optimized on all mobile devices, including phones and tablets. According to a recent infographic produced by Microsoft Tag, mobile internet usage will takeover desktop usage by the year 2014. Needless to say, your mobile site is one of your primary marketing assets in today’s…

  • iStock 000004792809XSmall1

    The Message Produces Results

    1.webp” alt=”” width=”300″ height=”207″ /> When we’re marketing, a lot of times, we think solely about the results. I want to convert this many prospects, we want people to be aware of Product X, I want this many retweets/shares, etc. Don’t get me wrong, it is definitely important to track these things in order to know if our marketing message…

  • Questions

    Q&A: Reinventing Business Forums

    Over the past year, various question and answer interfaces have been popping up across the Internet, including Quora, Opinionaided, and LinkedIn Answers. The concept of Q&A isn’t a new one, but the application has shifted from general topics to business applications. The original players in this field, Answers.com, Ask.com, Quora, etc., were used for general questions such as “What are…

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