Jenn Lisak Golding's Articles on Martech Zone
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The Ecosystem of Lifecycle Marketing: A Detailed Analysis
Lead generation and conversion have become paramount in today's fast-paced, hyper-competitive business landscape. Customer loyalties are increasingly fleeting, making it crucial for businesses to understand the intricacies of the lifecycle marketing ecosystem. This article delves into the key insights provided…
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What Works for Social Sharing
Our content marketing platform client, gathered data across Facebook, Twitter, and LinkedIn to see what works best for social sharing in terms of time, day of the week, and what to say. While a lot of these findings are not…
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It’s All About the Images
Every few weeks or so I'm bugging my boss to refill the stock photo budget. There's not a piece of content we distribute for ourselves or our clients that doesn't have some kind of representative image, graphic, or custom graphic…
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Where to Focus Your B2B Marketing
Econsultancy just released their August 2011 report of B2B Internet Statistics, detailing the most recent finds on online marketing, e-commerce, the Internet, and related digital media. While the report offers a lot of great findings, here are some interesting statistics…
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Q&A: Reinventing Business Forums
Over the past year, various question and answer interfaces have been popping up across the Internet, including Quora , Opinionaided , and LinkedIn Answers . The concept of Q&A isn't a new one, but the application has shifted from general…
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The Domino Project: Trust Yourself Writing Challenge
As a fan of The Domino Project , I will be taking part in the Trust Yourself Writing Challenge , which is an "online initiative and 30-day writing challenge that encourages you to look within and trust yourself." Each day, I…
