Jenn Lisak Golding's Articles on Martech Zone
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Marketing Infographics
Proposal Software is Boosting Business
Over the past couple of years, sales has drastically changed with the coming of the digital age. Specifically, how people are sending and receiving sales proposals has been enhanced with the development of online sales proposal management systems, like our client TinderBox. Why are these solutions better than simply writing up a sales proposal in Microsoft Word? Well, we made…
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Content Marketing
How We Consume Content From Brands
In today’s fast-paced digital world, brands need to be more strategic than ever when it comes to engaging with their audiences. With a wide range of platforms and channels to choose from, understanding consumer preferences can make all the difference. In this article, we delve into the findings of this Zmags infographic designed by my firm that sheds light on…
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Customer Data Platforms
Why Having Less Form Fields Drives Conversions
When it comes to driving conversions, the design and structure of forms on websites play a critical role. Forms are essential for capturing information, but it’s widely known that web users have a strong aversion to filling them out. Therefore, optimizing form length and design is paramount in improving user experience and increasing conversion rates. Research from Formstack shows that…
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Email Marketing & Automation
The Ecosystem of Lifecycle Marketing: A Detailed Analysis
Lead generation and conversion have become paramount in today’s fast-paced, hyper-competitive business landscape. Customer loyalties are increasingly fleeting, making it crucial for businesses to understand the intricacies of the lifecycle marketing ecosystem. This article delves into the key insights provided by the infographic to shed light on this vital aspect of sales and marketing. Lead Generation and Conversion Generating and…
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Marketing Infographics
What Works for Social Sharing
Our content marketing platform client, gathered data across Facebook, Twitter, and LinkedIn to see what works best for social sharing in terms of time, day of the week, and what to say. While a lot of these findings are not surprising, I was particularly intrigued by the differences between Twitter and LinkedIn. As the infographic shows, using exclamation results in…
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Content Marketing
Adtivity: Improve the Impact of your Social Media Ads
Over time, marketers have developed unique and innovative methods to generate leads. But online ads still retain a dominant position in the marketplace. Appssavvy’s study, “Social Activity Index – Measuring the Effectiveness of Social Advertising” conducted in April 2011, reveals that advertising integrated into social activities that is spread across social games, applications, and web sites is 11 times more…
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Content Marketing
It’s All About the Images
Every few weeks or so I’m bugging my boss to refill the stock photo budget. There’s not a piece of content we distribute for ourselves or our clients that doesn’t have some kind of representative image, graphic, or custom graphic assigned to it. We know, on Martech Zone, that when we select a great image to get our point across,…
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Email Marketing & Automation
Delivra Launches New Website
Our email marketing sponsor, Delivra, launched a beautiful new website today, designed and developed by our other good friends, SpinWeb, on Accrisoft Freedom. Delivra has been a sponsor of the Martech Zone for 3 months, and we have loved working with this client-dedicated and knowledgeable team based out of Indianapolis. Delivra’s email marketing platform offers a variety of features that…
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Content Marketing
Where to Focus Your B2B Marketing
Econsultancy just released their August 2011 report of B2B Internet Statistics, detailing the most recent finds on online marketing, e-commerce, the Internet, and related digital media. While the report offers a lot of great findings, here are some interesting statistics that really stood out: Industry events and tradeshows remain critical for B2B marketers. In 2010, 85% of marketers invested in event…
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Mobile Marketing, Messaging, and Apps
Create Mobile Themes with WPtouch Pro
In a fast moving world, it’s important that your site is optimized on all mobile devices, including phones and tablets. According to a recent infographic produced by Microsoft Tag, mobile internet usage will takeover desktop usage by the year 2014. Needless to say, your mobile site is one of your primary marketing assets in today’s world. WPtouch Pro is a…
