39% of businesses do not track their social campaigns and it’s leading to missed opportunities. I’ll show you how to effectively track hashtags during events, and methods you can use to build a wide-reaching campaign. I will focus on two things: The important metrics you should be prepared to measure when you run a hashtag campaign Simple tricks you can use to generate a wider reach Important Social Campaign Metrics Most social campaigns are designed to build awareness rather than drive immediate conversions. With this in mind, you’ll have to be clear about the goal

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