How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation

The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management (CRM) systems.  This was the case with Kelly-Moore Paints. Shrugging off its existing CRM provider, the paint company made the move to SugarCRM. Today, Kelly-Moore Paints applies Sugar’s scalable, out-of-the-box, AI-driven CRM platform for sales and marketing automation, fueling innovation and business transformation. Kelly-Moore Paints is one of the largest employee-owned paint companies in the U.S. and is a