Jilian Woods's Articles on Martech Zone
- CRM and Data Platforms
What Is Buyer Intent Data? How Can You Leverage Intent In Your B2B Marketing Strategy?
It seems incredible that more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible leads puts you and your company at a decided advantage. Today, we would like to take a look at a number of aspects of intent data and what it can do…