Kirk Enright's Articles on Martech Zone

Total articles: 1
Kirk Enright

Kirk Enright

Kirk Enright is the Founder & CEO of Power Personas, an automated buyer persona platform for marketing and sales professionals. He began his advertising & marketing career as a copywriter but eventually branched out to more mainstream roles in marketing, content development, product development, branding, and management consulting.
  • Advertising TechnologyPower Personas Buyer Persona Framework
    Kirk EnrightMay 24, 2022

    How To Choose A Framework For Your Buyer Personas

    A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and psychographic information and insights and then presenting it in a way that’s easy to comprehend.  From a practical perspective, buyer personas help you set priorities, allocate resources, expose gaps and highlight new opportunities, but more important than that is the…

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