How To Choose A Framework For Your Buyer Personas

A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and psychographic information and insights and then presenting it in a way that’s easy to comprehend.  From a practical perspective, buyer personas help you set priorities, allocate resources, expose gaps and highlight new opportunities, but more important than that is the way they get everyone in marketing, sales, content, design, and development on the same page,