Kelly Ground's Articles on Martech Zone

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Kelly Ground

Kelly Ground is the Senior Director of Strategy & Insights at Acceleration Partners, the premier global partner marketing agency that sets the standard for how brands efficiently grow and refine their marketing partnerships anywhere in the world. Her 15+ years of affiliate marketing experience gives her a unique perspective on how to provide strategic guidance and support to AP's global affiliate program management teams. Prior to joining AP in 2016, Kelly was a Senior Digital Marketing Manager at HSN for over seven years, driving profitable revenue and significant growth through their affiliate and display programs. Before HSN, Kelly promoted a marketplace for a publisher as their Marketing Manager and has additional experience in the manufacturing and telecommunication industries. Kelly earned a political science BA with a journalism minor from Clemson University. She lives in Tampa, Florida, with her husband, two kids, and a dog.

Advertising Technology

Kelly GroundApr 17, 2023

Why Affiliate Marketing Is The Most Failsafe Marketing Channel in the Current Economy

In volatile economic times, businesses worldwide are faced with tightening budgets— including within the marketing function. CMOs globally are grappling with strategic decisions around which channels to prioritize. Affiliate marketing in general has increasingly gained recognition as a sound investment, allowing businesses to work with partners on a cost-per-acquisition (CPA) basis rather than sinking huge upfront fees into other channels,…

Why Affiliate Marketing Is The Most Failsafe Marketing Channel in the Current Economy

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