Lindy Thompson's Articles on Martech Zone

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Lindy Thompson

Lindy Thompson

Lindy currently leads the GTM strategy and operations at Coalescence Cloud, Inc., as well as the buildout of an internal marketing practice for a growing Salesforce and Certinia services firm. She drives GTM strategy, brand positioning, partner enablement, and pipeline expansion, while also coaching cross-functional teams and influencing executive direction during a period of rapid transformation. Lindy previously worked at Certinia, where she led solution positioning and strategy for the enterprise segment, oversaw GTM execution for key product lines including the launch of Customer Success Cloud, and played a central role in re-architecting the company's ICP.
  • AI ROI Stalls When Marketers Don’t Trust Their Data
    Lindy ThompsonApr 13, 2026

    AI ROI Stalls When Marketers Don’t Trust Their Data

    Nearly eight in ten organizations report no significant bottom-line gains from AI. McKinsey In marketing, that gap is hard to ignore. Budgets are already allocated, tools are deployed, and leadership is watching.  Yet many marketing teams still lack the data…