Ksenia Kurganova's Articles on Martech Zone

Total articles: 1

Ksenia Kurganova

Ksenia Kurganova is a digital marketing professional with over seven years of experience navigating and analyzing the world of tech at companies. She previously worked at YouTube and Yandex, where she managed multiple user surveys to build deeper insights and develop effective marketing strategies, focusing on different audience segments including Gen Z and millennials.

Social Media & Influencer Marketing

Ksenia KurganovaMar 8, 2023

Zoomer Marketing: Why Smart Brands Are Targeting Generation Z

Getting in with Gen Z isn’t just about learning the lingo. As brands like e.l.f. and Hellofresh have expertly shown, it’s an exercise in empathy that requires companies to check their prejudices and preconceptions at the door and lean into the new era of immersive, personalized marketing. After all, this is a generation that truly balks at disingenuousness. They can…

Zoomer Marketing: Why Smart Brands Are Targeting Generation Z

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