Katrin Zimmermann's Articles on Martech Zone
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Artificial Intelligence
AI Is Changing How Marketers Train Their Teams—Here’s What They Need To Know
As AI impacts marketing, it’s also redefining what human expertise needs to look like in this landscape. Brand marketers now have a unique responsibility: balancing AI-driven efficiency with the irreplaceable qualities that only people can bring. This shift is no longer a distant concern; a recent report by MIT suggests that while AI systems can improve productivity, their potential risks…