Larry Harris's Articles on Martech Zone

Total articles: 1
Larry Harris

Larry Harris

Larry Harris is the CEO of Sightly, a performance video advertising platform that uses people-centered targeting to match viewers with the most relevant personalized video ads.
  • Why GDPR is Good
    Larry HarrisJun 26, 2018

    Why GDPR Is Good for Digital Advertising

    A broad legislative mandate called the General Data Protection Regulation , or GDPR , came into effect May 25th, 2018. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and bring about…