Larry Harris's Articles on Martech Zone

Total articles: 1
Larry Harris

Larry Harris

Larry Harris is the CEO of Sightly, a performance video advertising platform that uses people-centered targeting to match viewers with the most relevant personalized video ads.
  • CRM and Data PlatformsWhy GDPR is Good
    Larry HarrisJun 26, 2018

    Why GDPR Is Good for Digital Advertising

    A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th, 2018. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and bring about change, but digital marketers should welcome change, not fear. Here’s why: End Of Pixel/Cookie-Based Model Is Good For The Industry The reality…

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