Michelle Abdow's Articles on Martech Zone

Total articles: 2

Michelle Abdow

Michelle Abdow is the founder and president of Market Mentors, LLC, a fully integrated marketing, advertising and public relations agency in Massachusetts and Florida that has been serving clients across industries and across the globe for more than two decades.

Michelle AbdowNov 10, 2025

The Non-Sponsor’s Playbook: Making the Most of Milano Cortina 2026

The 2026 Olympic Winter Games in Milano Cortina will command the world’s attention next year. For global household names, the opportunity to stand atop the podium as an official sponsor is worth the multi-million-dollar investment. But for most brands including…
Michelle AbdowJun 6, 2025

Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage

Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade and supply chains, brands are rethinking how they source products…

The Non-Sponsor’s Playbook: Making the Most of Milano Cortina 2026

Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage

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