Molly Clark is the Director of Marketing at inMotionNow. She has 10+ years of experience in digital marketing, marketing operations, creative workflow, strategy, and development.
Reading Time: 4minutes High quality creative content is crucial to digital marketing. It’s the fuel for marketing automation, digital advertising, and social media. Yet, despite the outsized role creative content plays, getting the c-suite interested in the work that goes into it is a challenge. Some leaders see the initial brief, and most see the outcome, but very few know what goes on in-between. There’s a lot that goes on behind the scenes: prioritization of projects, balancing of design resources,
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