Mallory Gray's Articles on Martech Zone
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Mallory Gray
Mallory Gray is the Creative Director of Skydeo, a high-performance audience targeting platform for advertisers and agencies serving auto, retail, tech, and mobile gaming industries. The company's mobile-first, cloud-first approach has enabled it to scale to become the leading data platform in the US with a lean team, enabling brands, agencies, and media planners to build highly scalable media plans based on deterministic mobile data.
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Mallory GrayMay 14, 2026What Target’s Creator Program Pivot Tells Us About the New Influencer Math
Target announced last month that it is winding down its commission-based Creator Program in favor of a gamified system that rewards creators with gift cards and Target merchandise rather than cash payouts. Industry watchers are reading it as a signal.…