Micah Heath's Articles on Martech Zone
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E-commerce and Retail
Five Steps You Can Take Today to Boost Your Amazon Sales
Recent shopping seasons were certainly atypical. During a historic pandemic, shoppers abandoned brick-and-mortar shops in droves, with Black Friday foot traffic falling by more than 50% year-over-year. In contrast, online sales surged, particularly for Amazon. In 2020, the online giant reported that independent sellers on its platform had moved $4.8 million of merchandise on Black Friday and Cyber Monday —…