Margaret Lee's Articles on Martech Zone

Total articles: 2
Margaret Lee

Margaret Lee

Margaret is a seasoned marketing professional with over 14 years of industry experience, renowned for her strategic vision and leadership acumen. Her expertise extends across various marketing facets, including B2B marketing and PR strategy and execution, the harmonious alignment of marketing, sales, and product functions, and pioneering techniques for appointment setting to empower sales teams. She is a visionary when it comes to building data-driven analytics systems that redefine marketing strategies.
  • Sales and Marketing TrainingInbound vs outbound B2B Marketing guide
    Margaret LeeNov 1, 2023

    Inbound vs. Outbound Marketing in B2B: How to Make the Best Out of Both

    Why do so many B2B companies kick off with outbound marketing? The answer’s pretty straightforward: quick results without blowing the budget. However, as businesses evolve, mixing in some inbound tactics seems to be the secret sauce for steady growth. In the ever-evolving world of B2B, I’ve found that it’s not about choosing between inbound and outbound. It’s about merging the…

  • Analytics & TestingOWOX BI End-to-End Analytics
    Margaret LeeAug 10, 2019

    How End-to-End Analytics Helps Businesses

    End-to-end analytics is not just beautiful reports and graphics. The ability to track each client’s path, from the first touchpoint to regular purchases, can help businesses reduce the cost of ineffective and overvalued advertising channels, increase ROI, and assess how their online presence affects offline sales. OWOX BI analysts have collected five case studies demonstrating that high-quality analytics helps businesses…

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