Margaret Lee's Articles on Martech Zone
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Analytics & Testing
How End-to-End Analytics Helps Businesses
End-to-end analytics is not just beautiful reports and graphics. The ability to track each client’s path, from the first touchpoint to regular purchases, can help businesses reduce the cost of ineffective and overvalued advertising channels, increase ROI, and assess how their online presence affects offline sales. OWOX BI analysts have collected five case studies demonstrating that high-quality analytics helps businesses…