How End-to-End Analytics Helps Businesses

End-to-end analytics is not just beautiful reports and graphics. The ability to track the path of each client, from the first touchpoint to regular purchases, can help businesses reduce the cost of ineffective and overvalued advertising channels, increase ROI, and assess how their online presence affects offline sales. OWOX BI analysts have collected five case studies demonstrating that high-quality analytics helps businesses be successful and profitable. Using End-to-End Analytics to Evaluate Online Contributions The situation. ​A