Madhu Puranik

Madhu Puranik is the Founder and CEO of Revlitix, a revenue analytics platform that leverages AI to automate analytics for revenue teams. He loves sharing his thoughts about startups, B2B marketing, revenue marketing, marketing analytics, and matters relating to SaaS tools.
  • Analytics & TestingWhat is Marketing Data Analytics?

    What Is Marketing Data Analytics? Why Your Business Should Embrace It

    Let’s face it – collecting and analyzing customer data from diverse channels can be a daunting task.  When done ineffectively, it can negatively impact decision-making, leading to business failure.  I’ve witnessed how poor data quality results in a frustrating cycle of missed opportunities and underachieved marketing goals. 21% of respondents experienced marketing budget wastage (1 in 5 dollars lost) because…

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