Max Sudyin's Articles on Martech Zone
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Mobile and Tablet Marketing
Top Factors For Effective Mobile App Push Notification Engagement
Gone are the times when producing great content was enough. Editorial teams now have to think about their distribution efficiency, and audience engagement makes the headlines. How can a media app get (and keep) its users engaged? How do your metrics compare with the industry averages? Pushwoosh has analyzed push notification campaigns of 104 active news outlets and is ready to give…