Nick Casares's Articles on Martech Zone
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E-commerce and Retail
PolyientX: Web3 and the Future of the Customer Experience With NFT Rewards and Loyalty Programs
Last year, NFTs took the world by storm as enthusiasts, celebrities, and brands rushed in to capture a wave of interest around these curious digital collectibles. In 2022, NFTs have evolved to become much more than expensive JPGs. As the technology and use cases shift, brands and their marketing teams have a unique opportunity to utilize NFTs for customer engagement,…