Ohad Hecht's Articles on Martech Zone

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Ohad Hecht

Ohad is CEO at Emplifi, a leading customer engagement platform. He is an experienced leader with a proven track record. As the Co-Founder of Prodport and former CEO of Emarsys, he steered the company to new heights, expanding its global footprint with 13 offices, hundreds of employees, and over 4,000 clients, and leveraging his strategic vision to pave the way for Emarsys’ acquisition by SAP in October 2020. With an international background covering Europe, Asia, and the US, Ohad champions inclusive cultures, attracting top talent globally.

E-commerce and Retail

Ohad HechtDec 23, 2024

The Power of UGC: How Authentic Content Drives Conversions, Builds Loyalty, and Fuels Revenue

Connecting with consumers on a personal level has never been more important. Traditional advertising is no longer enough to earn trust or drive action, with users putting up their guardrails amid an explosion of machine-generated content. As AI makes it easier than ever to develop content, disinformation is expected to rise, diluting the pool of credible content and creating distrust…

The Power of UGC: How Authentic Content Drives Conversions, Builds Loyalty, and Fuels Revenue

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