How Email Marketers Are Using Predictive Analytics To Improve Their Ecommerce Results

The emergence of predictive analytics in email marketing has become popular, especially in the ecommerce industry. Utilizing predictive marketing technologies has the capability to improve targeting, timing, and ultimately convert more business via email. This technology is playing a key role in identifying what products your customers are likely to purchase, when they’re likely to make a purchase, and the personalized content that will drive the activity.  What is Predictive Marketing? Predictive marketing is a strategy