Peter Ibarra's Articles on Martech Zone

Total articles: 2
Peter Ibarra

Peter Ibarra

Peter is currently serving as the Head of Advertising Solution for Amperity, developing product strategy across digital media, Retail Media Networks, second-party data collaboration, adtech partnerships, and post-cookie first-party activation. Prior to joining Amperity, Peter served as the Director of Strategic Initiatives at Dstillery, where he oversaw the development of strategic partnerships and managed new data and marketplace integrations for Dstillery's audience products.
  • Advertising TechnologyBig Ticket Events and First-Party Data for Advertising
    Peter IbarraAug 9, 2024

    The Power of Big-Ticket Events: Optimizing Ad Spend for Maximum Impact

    As the Paris Olympics make history with more than $1.2 billion in ad sales and billions of viewers tuning in for the sports action, high-level competition, and cultural celebrations, marketers should be paying close attention. Big ticket events—think the World Cup, World Series, and Super Bowl-sized spectacles—provide unique, huge advertising platforms for brands to get attention and reach a massive…

  • CRM and Data PlatformsWhy Are Data Management Platforms Being Phased Out?
    Peter IbarraJun 22, 2023

    The Downfall of Data Management Platforms (DMPs)

    We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.