Phil Lockhart's Articles on Martech Zone

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Phil Lockhart

Phil Lockhart

Phil Lockhart is chief digital officer and partner at digital consulting firm Credera. He has extensive experience in digital transformation, martech enablement, and e-commerce. His experience includes developing firm-wide methodologies spanning digital transformation, marTech architecture integration, customer journeys, AdTech enablement, marketing orchestration and automation, content intelligence, analytics and attribution, A/B and multivariate testing, and conversion optimization. Phil is responsible for profit and loss in all martech and digital capability areas of Credera.