Phil Lockhart's Articles on Martech Zone

Total articles: 1

Phil Lockhart

Phil Lockhart is chief digital officer and partner at digital consulting firm Credera. He has extensive experience in digital transformation, martech enablement, and e-commerce. His experience includes developing firm-wide methodologies spanning digital transformation, marTech architecture integration, customer journeys, AdTech enablement, marketing orchestration and automation, content intelligence, analytics and attribution, A/B and multivariate testing, and conversion optimization. Phil is responsible for profit and loss in all martech and digital capability areas of Credera.

Artificial Intelligence

Phil LockhartDec 2, 2023

How AI Can Improve The Customer Experience: 5 Lessons Learned

Consumers today are becoming more discerning about which brands they trust and support. 71% of surveyed consumers believe that trusting the brands they purchase from or use is now more crucial than it was in the past. Gen Z appears to prioritize this trust even more. The report also reveals that consumers are interested in continuous interactions with brands beyond…

How AI Can Improve The Customer Experience: 5 Lessons Learned

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