Paul Okhrem's Articles on Martech Zone
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Direct-To-Consumer (DTC/D2C) Is A Precarious Bet Unless You Get It Right
At the beginning of the pandemic, Direct-To-Consumer ( DTC ) was on everyone’s lips. From yet-another-generic-approach to try in ecommerce, it turned into an important business model disrupting the industry. No middlemen, a promise for a seemingly infinite pool of…