Paul Okhrem

Digital product development and ecommerce consultant with 10+ years of experience. Digital growth hacker and founder at Elogic Commerce.
  • Ecommerce and RetailDirect-To-Consumer (DTC/D2C) Strategies for Ecommerce

    Direct-To-Consumer (DTC/D2C) Is A Precarious Bet Unless You Get It Right

    At the beginning of the pandemic, Direct-To-Consumer (DTC) was on everyone’s lips. From yet-another-generic-approach to try in ecommerce, it turned into an important business model disrupting the industry. No middlemen, a promise for a seemingly infinite pool of customers, low overhead did their job in convincing retailers that DTC is their go-to strategy in the face of the global lockdown.…


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