Ruchika Gupta's Articles on Martech Zone

Total articles: 1

Ruchika Gupta

As the founder and CEO of Borderless Access, Ruchika Gupta is the driving force at the Company and has led the company’s remarkable growth journey since its inception in 2008. Her visionary leadership has helped sustain consistent year-on-year success, positioning Borderless Access as an award-winning, technology-driven insights and market research solutions provider.

Social Media & Influencer Marketing

Ruchika GuptaAug 29, 2024

How Tracking Social Media Performance Can Solidify Your Brand’s Online Presence

The world practically lives online now, with more than 5 billion active users on various social media channels. That’s where businesses also find their consumers, both existing and potential. This obviously gets them flocking to the likes of FaceBook, Instagram, X, et al. What this means for your brand is that there’s stiff competition from all other brands vying for…

How Tracking Social Media Performance Can Solidify Your Brand’s Online Presence

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