Rachel McPherson's Articles on Martech Zone

Total articles: 1

Rachel McPherson

Rachel is currently working as the vice president of communications at Active Collab. After finishing her master's degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations.

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Rachel McPhersonMar 6, 2022

ActiveCollab: Leading A Digital Marketing Team – The Challenges And How To Meet Them

Leading an effective digital marketing team can be challenging in today’s changing technology. You are faced with the need for efficient and versatile technology, right skills, viable marketing processes, among other challenges. The challenges increase as the business grows. How you handle these concerns determines whether you will have an efficient team to meet your business’s online marketing goals. Digital…

ActiveCollab: Leading A Digital Marketing Team – The Challenges And How To Meet Them

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