In today’s changing technology, leading an effective digital marketing team can be challenging. You are faced with the need for efficient and versatile technology, right skills, viable marketing processes, among other challenges. The challenges increase as the business grows. How you handle these concerns determines whether you will end up with an efficient team that can meet your business’s online marketing goals. Digital Marketing Team Challenges and How to Meet Them Harnessing Enough Budget One of the challenges marketing leaders have is getting enough funds allocated for their activities. It becomes more difficult when such
Articles by Rachel McPherson
Rachel McPherson
Rachel is currently working as the vice president of communications at Active Collab. After finishing her master's degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations.