Rudrendu Kumar Paul's Articles on Martech Zone
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Artificial Intelligence
Harnessing the Power of AI: Enhancing E-commerce Personalization with Large Language Models (LLM)
In the rapidly evolving landscape of e-commerce, personalization has emerged as a critical factor in enhancing customer experience, loyalty and driving business growth. The advent of Artificial Intelligence (AI) and Large Language Models (LLM) has opened up new avenues for achieving unprecedented levels of personalization. This article explores how applying leading AI technologies, such as LLMs, can improve e-commerce personalization.…