In A Global Recession, Customer Advocacy Will Be Crucial To Brand Survival

A recession is coming. While no economist can predict its severity or length, the cost of living squeeze we’re already feeling is set only to worsen. Meanwhile, the modern marketing stack is close to toppling. With each new widget, each new software solution, and each new channel, the pile continues to grow. And with every addition, brands risk simply finding new ways to bombard consumers with offerings they’re not interested in or can no longer