- Social Media & Influencer Marketing
Your Social Media Crisis Response Is Hurting Your Profession
There was no shortage of social media activity during the recent tragic events in Boston. Your Facebook and Twitter streams were overloaded with content referencing the minute-by-minute unfolding events. In fact, much of it would not make sense out of context. There is also no shortage of social media marketing brand managers who have chimed in on best practices during…
- Content Marketing
Event Registration Rant
Back in the spring, there was an amazing, fantastic, wonderful event sponsored a terrific organization called Express Employment Professionals. The program itself was a dynamic lineup of speakers, including Indy’s own Peyton Manning. The staff executed the event flawlessly and I think the crowd was tremendously impressed. In fact, I only have one complaint—and it has nothing to do with…
- Social Media & Influencer Marketing
Facebook is a Frat House, Google+ a Sorority
I’ve finally found a near-perfect analogy for Facebook and Google+, and really for all things social media marketing. Facebook is a frat house, and Google+ a sorority. Both the male and female sides of the Greek system have several aspects in common. Consider the following benefits: Camaraderie and life long friendships Professional networking opportunities Community engagement among like-minded people Those…
- Event Marketing
Marketing Idea: One-Click Event Registration
Over at the productivity consulting company I run, we do a ton of public seminars. We do the standard event marketing stuff: we’ve got the microsite, we’ve got the email newsletter, and we’ve got the online registration system. But we’ve got one more idea that we’re thinking about trying, and it’s a little crazy. Maybe you can help tell us…
- Content Marketing
The Marketing Genius of Jim Irsay
On Sunday, the Indianapolis Colts defeated the Tennessee Titans to become the AFC South Champions. Before the game, however, Colts owner Jim Irsay ran an absolutely brilliant marketing campaign over Twitter. In case you weren’t up on the details, let’s review Irsay’s tweets from December 31st: TO WIN A PRIUS AND $4K—At 1:15pm this Sunday there will be a black…
- Email Marketing & Email Marketing Automation
Top 5 Ways To Accidentally Become a Spammer
The worst possible insult you can receive on the Internet is to be accused of being a spammer. Any other attack on your character doesn’t have the same staying power. Once someone thinks you’re a spammer, you’ll almost never get back on their good side. The road to spamville is one-way only. Worst of all, it’s surprisingly easy to take…
- Email Marketing & Email Marketing Automation
Desktop Email: Still The Productivity King
The only problem is that web-based email is terribly inefficient. If you want to be more productive than the half billion people who use web-based email, simply switch to a desktop email client. Here’s why:
- Content Marketing
How and Why To Write a Book
I just finished a book, Failure: The Secret to Success. When people hear about this, they offer congratulations and ask me a couple of stock questions: Where did you get the idea? How long did it take to write? What made you want to write a book? I could answer any of these questions for you, but I’ll tell you…
- Content Marketing
Productivity: The “Fast, Cheap, Good” Rubrik
As long as there have been project managers, there has been a quick-and-dirty trick for describing any project. It’s called the “Fast-Cheap-Good” rule, and it will take you about five seconds to understand. Here’s the rule: Fast, cheap or good: Pick any two. The purpose of this rule is to remind us that all complicated endeavors require tradeoffs. Whenever we…
