Roman Vasylenko's Articles on Martech Zone
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Artificial Intelligence
How Is AI Redefining Content in the Attention Economy?
While writing this article, I did my best to really concentrate my effort to make it as sharp and as impactful as I could. But I kept getting distracted — checking work messengers and swiping away endless push notifications. These days, it is nearly impossible to focus one’s mind on any activity without getting bombarded by countless notifications every minute.…
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Artificial Intelligence
Can AI Truly Enhance Personalized Communication at Scale?
As brands adopt personalized communication, customers’ expectations continue to change dramatically. Consumers used to Netflix-like movie recommendations now expect similar experiences in the finance and healthcare sectors. Over 70% of today’s customers crave personalized interactions from brands. McKinsey In fact, personalization has become a matter of life or death for most businesses: Get it wrong and nearly 40% of your…
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Artificial Intelligence
How to Improve Customer Service with Chatbots
One of the biggest pet peeves for many millennials and Gen Z is getting phone calls. And honestly, they have got the point—a call requires an immediate response, which might feel a bit intrusive. On the other hand, emails give people space, but modern customers expect quick service and do not have the patience to wait for a reply for…
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Customer Data Platforms
Why Every Business Needs a Data-Driven Culture
Imagine a pharma company that holds immense scientific expertise, years of market experience, and all the technical capabilities in the world to create effective drugs that save lives. All might work well enough, but such a company will inevitably run into problems such as disconnect from the patient needs, inefficient R&D processes, loss of operational agility, and much more all…
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Email Marketing & Automation
Decoding Marketing Automation Tools: How to Choose the Right Fit for Your Company
Macroeconomic changes, evolving customer demands, and shifting priorities all pose challenges when it comes to scaling a business. This begs the following question: How can companies shield themselves from these threats while driving sales, engaging with the audience, and emerging as the key players? One answer is marketing automation. Organizations that rely on automation witness an increase in conversion rates…
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Artificial Intelligence
Getting Your Business Ready For AI Implementations: 5 Key Steps To Follow
The benefits of artificial intelligence (AI) solutions that a business can embrace are numerous, and as AI-driven technologies are becoming more and more sophisticated, it is impossible to ignore them. Since AI-powered solutions are becoming more common, business owners have to react fast and decide whether to implement them and possibly gain a competitive edge over their rivals. It’s getting…
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Artificial Intelligence
Everything You Need To Know About AI-Driven Auto-Tagging In 2023
Tagging is the process of assigning labels or keywords to items, such as images, articles, or videos, to categorize, organize, and retrieve them more efficiently. It is widely used in various fields, including social media, websites, and content management systems, to improve searchability and navigation. On Martech Zone, for example, tagging provides superior internal search results, improves the relevance of…
