Sammy Bliss's Articles on Martech Zone

Total articles: 1
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Sammy Bliss

Sammy Bliss is the vice president of client services at ASV Experiential, an event and experiential marketing outfit based in Torrance, California. ASV Experiential is a full-service provider that specializes in creating immersive live marketing experiences for B2B and B2C brands.
  • Event MarketingTech-enhanced event marketing strategies
    Sammy BlissOct 30, 2023

    Tech-Enhanced Event Marketing: Strategies for Success

    Marketers can’t afford to fall behind on the latest experiential marketing trends — if anything, they should be setting them. In recent years, technological innovations like wearables and touch-screen devices have redefined how we plan, execute, and experience events. Additionally, tech tools like QR codes and near-field communication (NFC) technology have ushered in a new era of guest engagement and…

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