Sharat Potharaju's Articles on Martech Zone

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Sharat Potharaju

Sharat Potharaju

Sharat Potharaju is the Co-founder and CEO of Beaconstac, responsible for crafting the overall strategy and execution. Sharat is dedicated to achieving Beaconstac’s vision to enable digital connection with every physical object and place on the planet. Prior to his entrepreneurial career, Sharat spent a few years working in investment banking at Merrill Lynch in New York. Sharat holds a master’s degree in engineering management from Duke University and a bachelor’s degree in engineering from the Indian Institute of Technology (IIT) Madras.
  • Marketing ToolsUniqode QR Code Management Platform
    Sharat PotharajuMay 28, 2024

    Uniqode: Helping Brands Build Successful Marketing Campaigns With QR Codes

    Marketers often view online and offline markets as separate entities requiring unique strategies. However, to achieve higher conversion rates and return on investment (ROI), brands should sync online and offline marketing efforts with a holistic strategy.  Why? Today’s shoppers have gone hybrid, moving seamlessly between digital and physical shopping. In fact: 80% of consumers use their mobile devices while shopping…

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