Sridhar Ramanathan's Articles on Martech Zone

Total articles: 1
Sridhar Ramanathan

Sridhar Ramanathan

Sridhar Ramanathan serves as Cofounder and COO of Aventi Group, an on-demand product marketing agency dedicated to bringing world-class go-to-market execution talent to high-tech B2B clients. Sridhar has 20+ years of experience in technology companies – from startups to blue chip firms.
  • Sales EnablementB2B Product Marketing Best Practices
    Sridhar RamanathanJul 25, 2022

    3 Best Practices for Product Marketers at Enterprise B2B Companies

    Business-to-business (B2B) technology enterprises face a difficult dilemma. On the one hand, rapidly shifting market conditions require these enterprises to demonstrate sales competencies and economic output.  On the other hand, technology marketing professionals are in short supply, causing existing teams to be overworked and making it more difficult for teams to grow and expand. A recent survey of senior marketing decision-makers…

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