3 Best Practices for Product Marketers at Enterprise B2B Companies

Business-to-business (B2B) technology enterprises face a difficult dilemma. On the one hand, rapidly shifting market conditions require these enterprises to demonstrate sales competencies and economic output.  On the other hand, technology marketing professionals are in short supply, causing existing teams to be overworked and making it more difficult for teams to grow and expand. A recent survey of senior marketing decision-makers explored this predicament by identifying the latest problems facing Go-to-Market (GTM) initiatives while identifying potential