Serhii Shchelkov's Articles on Martech Zone

Total articles: 1

Serhii Shchelkov

Serhii Schelkov is a Sales Executive at Epom with over a decade of experience in ad tech and programmatic advertising. Known for building strong client relationships and delivering consistent sales performance, he has successfully closed more than 1500 deals and supported over 50 clients in scaling their businesses through tailored ad tech solutions.

Serhii ShchelkovMay 29, 2026

Pixel Conversion Loss is Real. Server-side Tracking Adoption is Overdue

Meta fixed its attribution problem. The open web hasn't. While CAPI adoption has reshaped how social campaigns measure conversions, mid-market agencies running programmatic are still relying on pixel-only setups that miss 30–40% of conversion data. Serhii Shchelkov, AdTech Expert at…

Pixel Conversion Loss is Real. Server-side Tracking Adoption is Overdue

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