Stephanie Sperry's Articles on Martech Zone

Total articles: 1
Stephanie Sperry

Stephanie Sperry

Stephanie Sperry is Senior Director of Marketing at ServiceSource. Her experience and knowledge uniquely position Sperry to scale her capabilities to ensure ServiceSource is focused on improving the customer journey for the company’s clients.
  • Advertising TechnologyB2B Sales and Marketing Alignment
    Stephanie SperryApr 6, 2021

    Smarketing: Aligning Your B2B Sales & Marketing Teams

    With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the importance of “smarketing” for your business and why you should be aligning your sales and marketing teams. What Is ‘Smarketing’?…

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