Stephanie Sperry's Articles on Martech Zone
Total articles: 1
Stephanie Sperry
Stephanie Sperry is Senior Director of Marketing at ServiceSource. Her experience and knowledge uniquely position Sperry to scale her capabilities to ensure ServiceSource is focused on improving the customer journey for the company’s clients.
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Advertising TechnologyStephanie SperryApr 6, 2021
Smarketing: Aligning Your B2B Sales & Marketing Teams
With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the importance of “smarketing” for your business and why you should be aligning your sales and marketing teams. What Is ‘Smarketing’?…