Suzi Tripp's Articles on Martech Zone

Total articles: 1

Suzi Tripp

Suzi Tripp joined Brooks Bell in 2011, overseeing and growing experimentation programs for their expanding roster of enterprise companies. In her current role as VP of Insights, Suzi is able to continue her passion of generating impactful test strategies and uncovering meaningful customer insights to solve complex business problems.

Analytics & Testing

Suzi TrippOct 1, 2021

How Successful Loyalty Programs Drive Insights and Behavioral Economics

Note: This article was written by Douglas Karr from a Q&A interview with Suzi via email. Loyalty programs provide brands with an opportunity to retain their existing customers and turn them into raving fans. By definition, loyalty members are familiar with your brand, are spending money with you, and are providing you with valuable data in the process. For organizations,…

How Successful Loyalty Programs Drive Insights and Behavioral Economics

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