Suzi Tripp's Articles on Martech Zone
Total articles: 1
Suzi Tripp
Suzi Tripp joined Brooks Bell in 2011, overseeing and growing experimentation programs for their expanding roster of enterprise companies. In her current role as VP of Insights, Suzi is able to continue her passion of generating impactful test strategies and uncovering meaningful customer insights to solve complex business problems.
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Analytics & TestingSuzi TrippOct 1, 2021
How Successful Loyalty Programs Drive Insights and Behavioral Economics
Note: This article was written by Douglas Karr from a Q&A interview with Suzi via email. Loyalty programs provide brands with an opportunity to retain their existing customers and turn them into raving fans. By definition, loyalty members are familiar with your brand, are spending money with you, and are providing you with valuable data in the process. For organizations,…