How Successful Loyalty Programs Drive Insights and Behavioral Economics

Note: This article was written by Douglas Karr from a Q&A interview with Suzi via email. Loyalty programs provide brands with an opportunity to retain their existing customers and turn them into raving fans. By definition, loyalty members are familiar with your brand, are spending money with you, and are providing you with valuable data in the process. For organizations, loyalty programs are an ideal means to uncover meaningful insights about customers, learn about what