Tony Brown's Articles on Martech Zone

Total articles: 1
Tony Brown

Tony Brown

Tony has 25 years of experience in data and analytics, focused on achieving better business outcomes. He has held senior roles at Lloyds Banking Group and Teradata. In 2018 he co-founded a data and analytics start-up, Prickly Cactus, which was acquired by D4T4 solutions in July 2021.
  • Advertising TechnologyData Silos Across Multiple Domains
    Tony BrownOct 5, 2022

    Closing Data Gaps Across Different Domains In Financial Services

    Targeted advertising and marketing in financial services generates a huge payoff. That payoff can be exponentially increased by six to seven times through personalized messages offered in real-time through contextualized data. These benefits are built on the foundations of real-time customer listening through data collection and identity resolution, making real-time customer data platforms (CDPs) a vital component to driving revenue…

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