Tim Glomb's Articles on Martech Zone

Tim Glomb

Tim Glomb is VP of Digital, Content, and Product Marketing for Wunderkind. As a 20-year brand marketer, his experience is rooted at the intersection of content and technology with senior roles in music, TV and most recently enterprise technology.
  • Context, Content, and Identity Resolution

    Great Marketing Is About Context, Not Contacts

    Pop quiz. How valuable is a customer’s contact information? Answer… it depends. Without knowing what matters to a customer, contacting them with useless information and offers is an exercise in futility. This is something that spammers never figured out. Spam…