Tim Glomb's Articles on Martech Zone

Total articles: 1
Tim Glomb

Tim Glomb

Tim Glomb is VP of Digital, Content, and Product Marketing for Wunderkind. As a 20-year brand marketer, his experience is rooted at the intersection of content and technology with senior roles in music, TV and most recently enterprise technology.
  • Customer Data PlatformsContext, Content, and Identity Resolution
    Tim GlombOct 20, 2024

    Great Marketing Is About Context, Not Contacts

    Pop quiz. How valuable is a customer’s contact information? Answer… it depends. Without knowing what matters to a customer, contacting them with useless information and offers is an exercise in futility. This is something that spammers never figured out. Spam is a volume play that blasts the same message to an unfathomable number of people in hopes that a tiny…

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