Zach Barney's Articles on Martech Zone
Total articles: 1
Zach Barney
Zach Barney is co-founder and CEO of Mobly, the in-person revenue platform for B2B go-to-market teams. Mobly's AI-native platform spans the full field and event marketing lifecycle, from event selection through post-event ROI, enabling in-person revenue to move through the pipeline with speed and precision. Customers include Adobe, Ramp, and hundreds of companies across SaaS, finance, and HR. Zach has spent 15-plus years building and leading SaaS sales teams, including time at Vehlo, Nearmap, Teem, and HireVue. Prior to founding Mobly, he was a drop-in sales operator at a private equity firm based in Knoxville, TN.
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Zach BarneyJun 12, 2026B2B Events Don’t Have a Lead Generation Problem. They Have a Follow-Up Problem.
Walk the floor of any major B2B conference, and it's clear that events remain one of the most important investments marketers make. Booths are getting bigger, sponsorships are more expensive, and companies continue to dedicate significant resources to getting in…